Hi everyone! As the working week begins, we’d like to start off by sharing the top highlights from our most recent Schools & Agents bulletin. 

The new year brings exciting new digital marketing trends for schools looking to attract more students. In last week’s video, we highlighted some key trends to watch in 2024.

Social media marketing

At Schools & Agents we often stress the importance of social media marketing, and this year LinkedIn is on the rise. As a platform for B2B communication, it’s especially useful for the international education industry, allowing easier connections between schools, agencies and partners. Don’t hesitate to get in touch with us if you need support in setting up and optimising your LinkedIn presence!

Leveraging AI 

Since building awareness last year, 2024 will see businesses taking more advantage of AI. This year will be all about maximising the use of AI for the benefit of your business, by finding ways to automate tasks, analyse data, and improve your online presence. 

Boosting UX

We’ve highlighted the importance of SEO in recent years, and in 2024, the key focus to ensure your website ranks highly in search engines will be user experience (UX). This means prioritising elements such as your website’s design, speed, content and usability in order to inspire trust in your expertise.

Highlighting sustainability

Today's students value environmental sustainability. Schools that communicate their eco-friendly actions on their website and social platforms are sure to gain a competitive advantage in recruiting students. Follow our weekly Sustainable Wednesday posts where, together with our partner Green Standard Schools, we bring you tips on how to operate and run a more sustainable business. 

Check out our Marketing Monday Part 1 and Part 2 articles if you’d like to learn more about these rising trends. That’s all for now, but stay tuned for more updates and tips to help your business thrive!

Written by Stephanie Clark